2021 Trends Report
2021 Trends Reports Round Up
2020 has certainly given many people hindsight but what does that look like in the upcoming year.
Google will stop supporting third-party cookies by March 2021.
The Privacy Sandbox will replace cross-site tracking technology.
Marketing Equality
What this means for you: Privacy will play a huge role in your online experience. Google will be working towards a more equitable future by closing the skill gap in marketing through Google Garage and more.
Twitter will be the site for News
Video-centric content
Tweets will show up on the search results
What this means for you: Twitter will look more like a broadcasting platform. Expect to stream more live-feeds and get comfortable with your camera. We expect to see more video content within 2021. Tweets will be more accessible for your audience in the search bar.
Instagram Stories will remain the backbone of your company
Reels will rise in usage
In-App Shopping to continue
What this means for you: Users are interested in video content. All three forms of video content: Stories, Reels, and Live will continue to be key driving elements in your marketing strategy. Instagram aims to expand its In-App Shopping experience.
Facebook Live will be back in favor
Facebook video marketing aimed to grow
AR ecosystem
What this means for you: Facebook Live expects to be more popular in 2021. Live streams continue to be a way audiences feel connected to brands and companies. Facebook video marketing is expected to expand that personal touch to their users.
YouTube
Growth in Content Creators
Interactive videos
Video as a tool to help with personal improvement and face adversity
What this means for you: Think outside the box. Content creators are crossing genres and generations. Seniors saw an increase in viewership in 2020. Their content varied from teaching people how to cook and playing video games. Viewers were interested in interactive experiences. They used YouTube for personal development, and for educational purposes. Incorporating these elements will help your audience feel as though they are a part of your company.
