Year in Review Review
It is hard to believe that it is officially the end of the year. 2020 started with World War 3 threats, Wildfires in Australia, and a worldwide pandemic. Many of us had to make a huge pivot to life online. To get a better understanding of what our lives looked like, we collected all the Year in Reviews just for you to look through.
Reddit released their Year in Review Video. This heartfelt video perfectly described 2020 as a “burning tire dumpster fire” and a “never to be forgotten year”. It covered everything from Sourdough Starter, Murder Hornets, endless Zoom meetings, Quarantine, and Essential Workers. It was a refreshing video given in 2020 has been filled with grim news. This Reddit Year in Review Video will leave you feeling like you can end this year on a high note.
Reddit shared more details about 2020 through their AMAs, most upvoted posts, and their top five lists of ways people were using their platform. These top five categories including:
COVID Support
Moments and Movements That Mattered
Advice and Connections
Quarantine Activities
Entertainment Value
Reddit did not stop there, they dived deep into the numbers of what people were talking about online. Reddit provides a detailed look at the way people were spending their time in Quarantine.
Twitter took a different approach and showed us “the brands worth remembering”. Twitter categorized these as, “Best Campaign for _______”.
Quenching Our Thirst for Sports
COVID canceled a lot of things and sports was no exception. Gatorade provided the perfect antidote for our Sports craving. Their tweet featured ESPN’s The Last Dance event. It showcased Basketball legend Michael Jordan and the Chicago Bull’s 1998 Finals Game 6. Their “Be Like Mike” Campaign certainly had everyone’s cravings satiated.
Driving Positive Change
“If you can stay home, we can stop this.” Uber encouraged the public to stay home through powerful imagery and messaging. Their visual featured a black square with television static and text reading, “This image isn’t moving. Neither should you.” Uber is one of the industry’s leading rideshare apps, so when they came out with this messaging it was certainly heard loud and clear.
Speaking Out and Standing Up
Ben and Jerry’s Ice Cream certainly told us what was not cool this year. The answer: Racism. The beloved ice cream company spoke up about the origins of Juneteenth and the need to “continue the long march towards justice”.
Connecting Us from Our Couch
This year was especially brutal for concert goers. Concerts were canceled left and right. Oh, how we wished there was just one concert we could attend. Wish no more, Dreamworks “Trolls World Tour” was right there to sparkle some joy into our living rooms. The Trolls Tweet featured an invitation to the Watch Party with an image of the main characters ready to rock our television screens.
Redefining Home Entertainment
Small businesses have taken quite the hit due to COVID-19. That is why it was especially heartwarming to watch a large company like Verizon lend a helping hand. They launched their #PayItForwardLIVE campaign which featured big names helping small businesses every Tuesday and Thursday. These live streams have made Verizon popular among their fans and small businesses across the country. Talk about a wide bandwidth!
From the Future
Some people could barely handle the reality of COVID-19. After all, who could blame you?! Many of us have been in lockdown or in full-blown quarantine. When HBO’s Westworld offered a glimpse into the year 2058, we were thrilled to escape in 2020, even if it was through our television screens. The Westworld Tweet offered to show us who we might be by reviewing our Twitter feed if we liked their tweet.
Making us Nostalgic
Speaking of escapism, AirBnB offered a nice dose of nostalgia through our old pal Blockbuster. AirBnb tugged our heartstrings by providing us with the small ounce of comfort Blockbuster once did by showcasing “The Last Blockbuster in the world” is up for bookings.
Making Missing Out Memorable
Graduations were most certainly canceled this year. Chase found a way to make it memorable by hosting a “Live Celebration for the Class of 2020” with the hashtag #ShowMeYourWalk. It was a fantastic event celebrating the graduates for all to see. After all, what’s a bigger stage than the internet?! Congratulations Class of 2020!
That Rallied their Community
Ahhh the beloved Ma and Pa shops. Oh, how we love you! So when a small business like Manny’s Deli needed help, they took to Twitter for help. Sure enough, the community rolled out and supported them in their time of need. Manny’s Deli later Tweeted their appreciation *cue the tears* Their tweet featured a photo of an employee with PPE waving to the camera behind the counter. This heartwarming image served as a reminder to #ShopSmall and help our communities.
Pivoting When it Counts
2020 was the year of The Census and the Bureau made their online presence known through the Twitter account of @MsPackyetti otherwise known as Brittany Packnett Cunningham has three names. The 2020 Census utilized takeovers in a way that spoke to various communities. This model helped them reach a wider audience and increased engagement.
TikTok
The legendary, iconic, groundbreaking, trendsetting platform of the year was TikTok. This App was like the popular girl in school, everyone was talking about TikTok and other platforms were copying some of it’s best outfits (in this case videos). TikTok released it’s Top 100 List and here are the categories:
Vibe Check: Top Viral Videos
It’s the Meme for Me: Top Trends
Hashtags and Challenges
Rising Stars: Top Creators
Voices of Change: Most Impactful Creators
The A-List: Top Celebs
The Playlist: Top Songs
Such a Snack: Top Food Recipes Trends, and Hacks
Glow Up: Top Style and Beauty Trends
Biggest Little Communities: Top Niche Communities
Extremely TikTok: Top Product Elements
This year Google showcased a beautifully, heart-tugging video about “Year in Search 2020”. The predominant question was “Why”. The video showcased wildfires, essential workers, Black Lives Matter, George Floyd, Breonna Taylor, Kobe and Gianna Bryant, International Aid, and more. The video speaks to our humanity and shows us all the things we have gone through in the year 2020.
YouTube
Unlike the other platforms, Youtube opted out of their Rewind. YouTube took to Twitter to release this statement:
After a year like 2020, we could all use a break right now. Better luck next year!
Spotify
The 2020 Wrapped has officially been released. We know you have seen the stats shared on Instagram and other platforms. You now know exactly what kind of your friends have been going through. What you may or may not know is that Spotify holds their own 2020 Wrapped. The categories are broken down as follows:
Top Tracks and Artist of 2020 (Including all their subcategories)
Top Podcasts of 2020
Best of 2020
Stories of Resilience
Look Back at 2020
Finding Moments of Joy
You can look through all the subcategories of these lists in the link below. You will have plenty to listen to into the New Year!
Mail-chimp
Mailchimp released a pastel themed Annual Report. Mailchimp highlighted the ways in which companies transitioned to online business. Mailchimp was keen to display the various ways they helped during a global pandemic. Some of those wins included, “31,706 custom domains given away-free up to 5 years-to help businesses get online during a pandemic.”, “14,606 new users across 178 countries signing up every weekday”, “$50,000 donated to organizations on the front lines of COVID relief efforts” and more. Talk about some major wins! We know small businesses appreciate all the help they can get. Mailchimp chose to highlight the following:
Voting
8 Unique Business Employee Resource Groups
East Fork
Zoom
New Belgium
Black Lives Matter
Mailchimp Presents Drive-in Theater
Alessandra Farabegoli
The Bombchel Factory
The Brooklyn Community Foundation
See all the feel-good moments in the link below.
Anzaldúing It
Anzaldúing It is a Queer Latinx Podcast co-hosted by Angéllica Bacerra, Ph.D., and Jack Cáraves, Ph.D. Their Season 4 Finale: 2020 in Review takes a more personal approach to this wild year. They talk about the headlines, the Black Lives Matter Uprisings, The Royal Family, and more. As activists, they talk about discussions about race in the United States and accountable actions that we, as listeners, can take part in. You can listen to this episode below.
Season 4 Finale: 2020 in Review
